PROJECTS

Our Expertise: The Foundation for Audi’s Success

This project highlights the extensive experience of our founders, which now forms the core of DayZero’s expertise:

1. Global Marketing: In their previous roles, our leaders developed an international marketing strategy that successfully positioned Audi as an innovative brand within the esports community.
2. Sponsorship Activation: Our founders introduced Audi as the first automotive brand in esports, setting new industry standards for sponsorship activation.
3. Mega-Event Development: The production of innovative mega-events played a central role in giving Audi a distinctive presence within the esports space.
4. Deep Esports Knowledge: With a thorough understanding of the esports industry, the team created relevant content and experiences that resonated positively with the gaming community.

Innovative Approaches and Strategies for Maximum Impact

The Audi project employed modern marketing techniques and creative strategies toeffectively position the brand:

1. Targeted PR Strategies: The campaign was characterized by impactful PR efforts that positioned Audi prominently on the global stage, enhancing brand visibility and recognition.
2. Social Media Marketing: Through focused social media campaigns, we maximized reach and engaged directly with the target audience, establishing Audi as an authentic and committed partner within the gaming community.
3. Interactive Fan Art Campaign: A unique fan art initiative allowed fans to share their Audi-inspired creations, driving strong community participation and significantly boosting brand visibility.

Challenges and Strategic Solutions

As the first automotive sponsorship in esports, the project faced several challenges, particularly in positioning Audi in an uncharted market segment.

1. Our Approach: Instead of following traditional sponsorship models, our founders developed an innovative concept that combined elements of esportsand entertainment. This creative approach helped position Audi as an active and credible partner in the esports community.

Responsibilities and Contribution to Success

In their previous roles, our current leadership played a pivotal role in the successful execution of the Audi project:

1. Negotiation and Deal Closure: The then Commercial Chief Officer led the negotiations and secured the Audi partnership, laying the foundation for the entire campaign.
2. Production and Event Management: The Executive Producer oversaw the operational execution of the campaign, ensuring all planned activities were delivered efficiently and effectively.

This comprehensive project management ensured that Audi was perceived as an authentic partner in the esports space and that the campaign exceeded its objectives.

Results and Achievements of the Audi Campaign  

The Audi project delivered outstanding results, showcasing the innovation and expertise of our founders:

1. Global Reach and Visibility: The campaign generated significant media attention and broad coverage across international markets, elevating Audi’s brand presence
2. High Engagement Rates: The interactive fan art campaign was a standout feature, driving strong community engagement and boosting audience interactions.
3. New Target Audience Acquisition: Through this campaign, Audi successfully connected with a younger, digitally savvy audience, establishing a strong foothold in the esports industry.

Long-Term Impact and Future Outlook

The experience gained from the Audi project has shaped the expertise that DayZero offers today. This partnership demonstrated the power of strategic sponsorships when based on deep market insights and creative approaches. The knowledge acquired continues to inform our current projects, enabling us to craft impactful marketing strategies for our clients.

Conclusion: Audi as a Trailblazer in Esports Sponsorship 

The Audi project, executed in previous roles at Astralis and BLAST, serves as a prime example of the potential of innovative esports sponsorship. The strategic planning and close collaboration helped Audi build a strong presence in a dynamic, rapidly growing industry. Companies looking to explore similar marketing pathways can benefit from the experience and expertise we now bring to the table at DayZero.

If you are interested in impactful and creative sponsorship strategies, we are here to support you as an experienced partner. Let’s set new standards together and elevate your brand into new markets.