PROJECTS

BLAST
A New Era in Esports Event Production
DayZero leaders helped shape BLAST, a top-tier esports project launched in 2017, blending competition and entertainment to rival ESL.

Before founding DayZero, our current leadership played pivotal roles in shaping the BLAST project during their tenure at Astralis and BLAST. The vision was to revolutionize the esports event landscape by creating a dynamic format that combines top-tier competitive esports with engaging entertainment. Since its launch in 2017, BLAST has quickly established itself as one of the top two esports production companies globally, competing directly with industry giants like ESL

Our Expertise: Leading the Industry with Event Development and Esports Knowledge

The BLAST project showcases the comprehensive expertise of our founders, whichnow forms the foundation of DayZero’s capabilities:

  1. Mega-Event Development: In their previous roles, our founders introduced an innovative event format that seamlessly blended traditional esports competitions with entertainment elements. This new one-day format brought fresh energy to the industry and became a fan favorite.
  2. Sponsorship Activation: Leveraging their expertise, our founders secured long-term partnerships with top brands, driving both growth and financial support for BLAST.
  3. Deep Understanding of the Esports Market: With extensive knowledge of the esports community, our founders designed events that catered to the preferences of players and fans, resulting in high viewer engagement and loyalty.

Innovative Approaches and Production Strategies

BLAST’s early success was driven by the innovative approaches of our founders, who enhanced both the viewer experience and the overall production quality:

  1. New One-Day Event Format: Our founders pioneered a unique, high intensity format that maximized entertainment value through short, thrilling matches. This concept attracted a broader audience and introduced new excitement to the esports scene.
  2. Social Media and PR Campaigns: Through strategic social media efforts and a robust PR presence, they successfully boosted BLAST’s international visibility and achieved high engagement rates.
  3. High-Quality Production: BLAST set new industry standards with cutting edge technology, impressive stage designs, and innovative content, significantly enhancing the spectator experience.

Challenges and Strategic Solutions

Building a new brand in the highly competitive esports industry posed several challenges, particularly in establishing a unique event format and a strong brandidentity.

  1. Our Approach: Our founders developed a distinctive event model that effectively combined competition with entertainment. By leveraging their creative strategies and deep market understanding, they positioned BLAST as a leading brand in the esports space.

Our Role and Responsibilities in the Project

In their previous roles at Astralis and BLAST, our current leadership played key rolesin the successful development and execution of BLAST:

  1. Executive Production: The Executive Producer led the entire productionprocess, ensuring smooth execution of all events while maintaining the highestquality standards.
  1. Strategic Development: Our founders conceptualized the core entertainmentstrategy and oversaw the planning and implementation of each event.

Results and Achievements: BLAST as a Global Esports Leader

Since its inception, BLAST has rapidly become a top contender in the esports industry, driven by the expertise of our founders:

  1. Top-2 Global Position: Today, BLAST ranks among the top two esports production companies worldwide, directly competing with industry leaders like ESL.
  2. High Viewership Numbers: BLAST events consistently attract impressive viewership, both at live venues and through online broadcasts, showcasing strong audience engagement.
  3. Long-Term Partnerships: Effective sponsorship strategies enabled the establishment of significant brand partnerships, which have been crucial for BLAST’s continued growth and expansion.

Long-Term Impact and Future Outlook

The experience gained from the BLAST project continues to influence the services we provide at DayZero today. This project demonstrated the transformative potential of innovative concepts and creative event design within the esports industry. BLAST is now synonymous with quality, innovation, and outstanding entertainment, and it remains poised to lead the global esports market as it evolves.

Conclusion: BLAST as a Benchmark for Innovation in Esports

BLAST, developed under the leadership of our founders in their previous roles, serves as a prime example of successful esports event production and brand innovation. The combination of entertainment-driven content and high-quality esports production has helped capture a new audience and secure a strong market presence. Companies looking for creative, impactful marketing solutions in the esports sector can benefit from the expertise we now bring to DayZero.

Contact us to learn more about how we can help your business reach new audiences and create memorable experiences in the dynamic world of esports.