PROJECTS

Our Expertise: Skills That Powered the Project

The successful execution of this project was driven by the following core competencies:

1. Expertise in Gaming and Sports: Our deep understanding of both industries allowed us to authentically embed Erling Haaland within the fantasy universe of Clash of Clans.
2. Mobile Gaming Monetization Models: We developed a skin model that balanced player expectations with Supercell’s revenue goals.
3. Data-Driven Campaign Optimization: Leveraging modern analytics tools, we assessed campaign assets and user engagement to deliver consistent improvements.
4. Innovative Storytelling: By merging football narratives with the gaming world, we created a unique experience that resonated with players globally.

Innovative Approaches and Technologies

The project incorporated cutting-edge technologies and methodologies to achieve its objectives:

1. Data-Driven Insights: Using analytics, we optimized engagement strategies to enhance player retention and maximize monetization potential.
2. Character Representation: Through meticulous design and visual alignment, we bridged the gap between Erling Haaland’s real-world persona and Clash of Clans’ fantasy world.
3. Cross-Selling Strategies: The launch of Haaland skins was supported by creative marketing campaigns designed to boost both player engagement and in-game purchases.

Challenges and Our Solutions

A primary challenge was ensuring the credible integration of a real-life football star into a fantasy-themed game:

1. Our Solution: We developed targeted character designs and visuals that seamlessly connected the real and virtual worlds. This approach maintained the authenticity of Haaland’s brand while respecting the integrity of the existing Clash of Clans player base.

Our Role and Responsibilities in the Project

Our team played a central role in various aspects of the project, ensuring its success:

1. Strategic Consulting: We devised a marketing roadmap for the Haaland skins and the associated campaign.
2. Creative Concept Development: Translating the world of football into gaming, we designed visual assets and crafted narratives that aligned with player expectations.
3. Campaign Optimization: Through ongoing evaluation, we fine-tuned campaign assets to enhance player engagement and maximize revenue.

Results and Milestones 

The project achieved remarkable outcomes across multiple dimensions:

1. Successful Launch of Haaland Skins: The new skins received global acclaim and drove significant revenue growth.
2. Increased Player Engagement: Through innovative cross-selling strategies, player interaction with the game reached new heights.
3. International Recognition: The collaboration garnered widespread attention in the gaming community and earned positive global coverage.

Long-Term Impact and Future Opportunities  

The collaboration between Erling Haaland and Clash of Clans highlights the mutual benefits of merging sports and gaming. For Supercell, the project not only generated substantial revenue but also opened the door to new audiences. ForErling Haaland, it marked an opportunity to establish his brand within the gaming community and reach new fans. This partnership represents a pioneering step in a world where the boundaries between virtual entertainment and real-world sports are increasingly blurred.

Conclusion: A Milestone for Sports and Gaming  

The Erling Haaland x Clash of Clans project sets a new standard for partnerships between the sports and gaming industries. It demonstrates how innovative collaborations can deliver lasting value for players, brands, and businesses alike.

If you’re interested in crafting similar experiences and campaigns for your brand, we’re here to help. Let’s work together to create unique digital experiences that captivate audiences and drive results.