PROJECTS

FC Basel E-Sports
Building a Digital Community and Sponsorship Platform
Since 2021, DayZero manages FC Basel's esports initiative, boosting digital presence, engaging youth, and creating sponsorship opportunities.

Since October 2021, DayZero Studios has been responsible for managing the digital E-Sports initiative for FC Basel. The project aims to enhance FC Basel's digital brand presence, attract a young, digitally-savvy audience, and create new sponsorship opportunities. By combining social media management, the operation of a digital tournament platform, and a focused approach to the DACH region, the project has laid the foundation for sustained growth and innovation.

Our Expertise: Skills Driving Project Success

Our team brought a diverse range of expertise to ensure the success of the FC Basel E-Sports project:

  1. Project Management and Stakeholder Coordination: We oversee the project’s overall management, maintaining consistent communication with FC Basel’s leadership and other stakeholders
  2. Social Media Management: Our team creates and publishes daily content on platforms like Instagram, Facebook, and TikTok, tailored to engage younger audiences.
  3. Tournament Platform Development: We designed and manage a platform capable of supporting international tournament formats while catering to local needs.
  4. E-Sports Knowledge: Our deep understanding of the e-sports landscape enabled us to develop targeted content and formats that resonate with a young, digital audience.
  5. Sponsorship Management: We leveraged our experience in collaborating with national and international sponsors to craft innovative strategies for building new partnerships.

Innovative Approaches and Technologies

The project employs modern methodologies and data-driven approaches to maximize reach and engagement:

  1. Social Media Platforms: Targeted content on Instagram, Facebook, and TikTok ensures we connect with the audience where they are most active.
  2. Tournament Platform: The digital platform was developed to support competitive formats while maintaining accessibility and high participation levels.
  3. Localized Strategy for the DACH Region: Transitioning communications to German significantly increased reach and interaction within the DACH region.
  4. Data-Driven Communication: Audience insights and analytics informed our strategies, enabling precise and effective messaging.

Challenges and Our Solutions

This project presented unique challenges that we successfully navigated:

  1. Shifting from International to National Focus: To attract local sponsors, we transitioned the project’s focus from international players to a more nationally oriented audience.
  2. Migration of Project Management: We transitioned project communications and management from an in-house FC Basel team to external oversight, by DayZero Studios.
  3. Localizing Communication: Adapting language and community tone to better connect with the DACH region required a shift in strategy.
  4. Building a Local E-Sports Network: Despite narrowing the scope to a national focus, we successfully established an active and engaged e-sports network.

Responsibilities and Our Role in the Project

Our team undertook a range of responsibilities to ensure the project’s smooth execution:

  1. Project Leadership and Management: We provided comprehensive oversight of the e-sports initiative, including weekly meetings with FC Basel stakeholders.
  2. Social Media Content Creation: Daily content tailored to boost community interaction and engagement was a key aspect of our work.
  3. Tournament Platform Management: We designed, operated, and organized the platform to facilitate continuous, high-participation tournaments.
  4. Sponsor Coordination: We managed communication and collaboration with sponsors and partners, fostering mutually beneficial relationships.

Results and Achievements

The FC Basel E-Sports project has already achieved several significant milestones:

  1. Building a Digital Community: We successfully established an active and engaged e-sports community.
  2. Localized Communication Strategy: Switching to German communications expanded the project’s reach and engagement in the DACH region.
  3. New Sponsorships: Strategic approaches led to successful partnerships with brands such as Domino’s, Logitech/Astro, and tectake.
  4. Tournament Platform Success: The platform’s introduction and operation solidified FC Basel’s presence in the e-sports space.

Long-Term Impact and Future Outlook  

Through this project, FC Basel has strengthened its digital presence and cultivated a sustainable connection with younger audiences. Integrating sponsors into a dynamic and growing digital environment has demonstrated the immense potential of the esports sector for brand engagement. With ongoing tournaments and a continuously expanding community, the project offers future opportunities for FC Basel and its partners.

Conclusion: FC Basel E-Sports as a Success Story

The FC Basel E-Sports project is a prime example of how digital platforms and innovative communication strategies can drive meaningful engagement and growth. Our close collaboration with FC Basel and ability to deliver tailored solutions have positioned the initiative as a leader in localized e-sports marketing.

If you’re interested in learning more about our expertise and how we can help elevate your brand in the digital space, feel free to contact us. Together, we can craft sustainable and innovative solutions that drive results.