PROJECTS

Ogilvy – "Safety Quest" in Fortnite
Introduction to the Project
Safety Quest' is a gamified Fortnite project with Ogilvy, blending entertainment and education to promote workplace safety messages.

The "Safety Quest" project represents a pioneering collaboration with Ogilvy, where we developed an innovative and gamified solution to highlight the importance of "safety at work". The goal was to design a custom experience within Fortnite, blending entertainment with education to engage players and convey critical workplace safety messages. The project, still ongoing, has already seen the successful launch of two out of four planned levels, with more updates and expansions in the pipeline.

Our Expertise: Gaming Marketing and Tailored Experiences

Our deep knowledge of gaming marketing and interactive content creation played a vital role in delivering this unique project:

  1. Gaming and Audience Expertise: We guided Ogilvy in understanding the gaming audience and their expectations, ensuring the experience was both enjoyable and educational.
  2. Creative Concept Development: We crafted a concept that balanced Ogilvy's branding requirements with the target audience's desire for fun and engagement.
  3. Integration of Workplace Safety in Gaming: Our approach creatively embedded workplace safety as a central theme within the Fortnite environment, making it relatable and engaging for players.

Innovative Approaches and Technologies

The "Safety Quest" project was built on a foundation of cutting-edge technologies and strategic marketing innovations:

  1. Fortnite and UEFN (Unreal Engine for Fortnite): Using UEFN, we designed a custom Fortnite map tailored to Ogilvy’s specific requirements. This tool allowed us to incorporate client-specific visual assets and ensure the solution was fully aligned with their objectives.
  2. Influencer-Driven Marketing Campaigns: Alongside the map development, we supported the marketing efforts by collaborating with prominent Fortnite creators in the target region. These influencers hosted competitions and challenges, driving their communities to explore the "Safety Quest" map and engage with the workplace safety message.
  3. Balancing Fun and Messaging: By leveraging gamification techniques, we struck a delicate balance between delivering the client’s message and ensuring player engagement through enjoyable gameplay.

Challenges and Our Solutions

One of the primary challenges was bridging the gap between Ogilvy's traditional marketing mindset and the gaming community’s expectations for interactive and engaging experiences.

  1. Our Solution: We worked closely with Ogilvy to emphasize the importance of prioritizing fun and engagement in the gaming context, finding a middle ground that satisfied both the client’s branding needs and the audience's expectations. This collaborative approach resulted in a compelling and impactful experience.

Responsibilities and Our Role in the Project

Our team took on a variety of roles and responsibilities to ensure the project’s success:

  1. Concept Development: Designing the creative concept for the Fortnite map and its mechanics.
  2. Project Management: Coordinating the development and implementation of the Fortnite map while ensuring alignment among stakeholders.
  3. Gaming Marketing Campaigns: Strategizing and executing the promotional efforts to maximize the map’s reach and engagement.
  4. Additional Support: Leveraging our extensive expertise to assist with tasks outside our direct scope, ensuring a cohesive and high-quality final product.

Results and Achievements  

While the project is still in progress, early results highlight several key successes:

  1. Progress in Development: Two out of four planned levels have been successfully launched, receiving positive feedback and achieving promising reach metrics.
  2. Expanding Ogilvy’s Capabilities: The project has helped Ogilvy enter the gaming marketing space and utilize an innovative platform with immense potential for audience engagement.
  3. Effective Communication of Workplace Safety: By gamifying the message, the project effectively conveyed workplace safety principles, particularly to younger audiences and trainees.

Long-Term Impact and Future Outlook

The "Safety Quest" project exemplifies how traditional marketing concepts can be seamlessly translated into the gaming world. This collaboration not only introduced Ogilvy to the rapidly evolving gaming marketing space but also reinforced our expertise in creating innovative and interactive experiences that resonate with diverse audiences. As Fortnite and other user-generated content (UGC) platforms continue to grow, this project highlights the future potential for impactful brand messaging in gaming.

Conclusion: Ogilvy’s "Safety Quest" as a Trailblazer in Gaming Marketing 

The "Safety Quest" project demonstrates the power of gamification and platforms like Fortnite to deliver meaningful messages in an engaging and memorable way. By working closely with Ogilvy, we’ve shown how brands can establish themselves in the gaming industry through creative concepts and advanced technology.

If you’re interested in creating similar interactive experiences for your brand, get in touch with us today. Together, we can bring your messages to life in the gaming world and connect with your audience in innovative ways.