Make your brand relevant through the power of gaming

WHAT WE DO

We build gaming experiences to drive results.

Experiences

We create custom gaming experiences, tournaments, hang-out places, and custom maps using popular platforms and games.

Communities

We help brands become relevant in target groups by tapping into gaming communities

Talents

We help content creators, top esport players and coaches maximize their potential

THE NUMBERS

Gaming is mainstream

3.2 billion people play video games 
worldwide

17
mio.

friendships formed and 2.5 billion chat messages sent daily in Roblox.

70%

of Zepeto's 400 million users are female.

87%

of Gen Z & Millennial males say it is cool to player video games. 71% call themselves a "Gamer"

57%

of Gen Z thinks styling their avatar is more important than their physical self.

power of gaming
Gaming is full funnel media,   

awareness, brand engagement and conversion.

DayZero are the experts with deep background in advertising, sponsorships, football and gaming and work via strategic partnerships and RFP processes with the specialists in each project

We understand gaming, the audience and the opportunities for brands to become relevant for millions of todays and tomorrows consumers.

WHY IT WORKS
Gaming is the new social hang out for gen-Alpha and Z

and transcends all aspects of everyday life for millions everyday

Diagram showing tools for brand relevancy across Traditional Media, Social Media, and Gaming Media platforms like Roblox, TikTok, and GTA.